In a statement today, Freesat proudly announced that it had sold over 100,000 Freesat systems since the launch, five months ago on 6 May 2008. This has been against the background of poor time for high-street reailers.
HD Freesat boxes sales benefited from the high-definition broadcast of Euro 2008, Wimbledon and Olympic Games, as well as the likes of The Proms and movie blockbusters such as King Kong. With UEFA Champions League, England World Cup qualifiers and FA Cup football on ITV HD exclusive to Freesat, and first class dramas and entertainment including Heroes and Strictly Come Dancing from BBC HD, Freesat expect strong sales to continue.
Freesat boss, Emma Scott, commented, "There's no denying how much people enjoy watching in high definition once they see it for themselves and the success of Freesat proves that. Unfortunately there are still a lot of people out there who think they're already watching in HD because they have an HD ready TV - but they aren't.
"We want to help everyone understand that HD Ready is not the same thing as HD now. Without an HD digitalreceiver connected to an HD Ready TV or an integrated TV with Freesat HD built in you can't watch an HD TV programme. It needn't be complicated or costly. For those people that already have a satellite dish installed, they may simply be able to take their Freesat digital box or integrated TV home and plug it straight in.
"We've done a great job so far, and we're delighted that so many people are now satisfied Freesat homes. We look forward to continuing to work with all our partners to build on our success for Christmas and into 2009", said Scott.