John Askew, Digital UK's Regional Manager in Border, said: "Whitehaven shows that switchover works. Today we can announce when the final switchovers in Border will take place."
Latest research indicates nine out of ten people served by the Caldbecktransmitter group are now aware of digital switchover and 80% have already converted their main TV set. Other findings from
the Digital UK/Ofcom Tracker Survey (to June 2008) revealed:
More than half of homes (59%) in the area have already converted all their sets to digital
85% recognise the 'digital tick' logo
Nine out of ten viewers are personally comfortable with switchover