New Freesat campaign
The new campaign centres around emotional responses to watching their favourite programmes in HD on Freesat, including: BBC HD's Strictly Come Dancing, Little Dorrit, In the Night Garden, ITV HD's UEFA Champions League football and new teen drama Britannia High.
With switchover starting for real on Thursday, this week will also see the Freeview version of Sky+ promoted too - National Freeview+ campaign starts on 6th November.
Freesat's Will Abbott says "Freesat offers 140 channels and UK-wide coverage for everyone, for free - no subscription and no monthly bills. That's a brilliant offer and great value. Add to that some of the best of BBC and ITV in HD for free and it just gets better. But we're interested in people not pixels. It's the heightened viewing experience HD offers that we're focusing on in our campaign - the feeling that you're really there, immersed in the action."