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iPad - what the ASA said about Apples iPhone ads

Just in case Apple has a memory failure!

published on UK Free TV

I know lots of people have expressed opinions about the Apple iPad, and I thought I would just issue a reminder of what the Advertisting Standards Authroity said about the iPhone adverts ASA - ASA Adjudication on Apple (UK) Ltd:

The ASA noted that Java and Flash proprietary software was not enabled on the iPhone and understood that users would therefore be unable to access certain features on some websites or websites that relied solely on Flash or Java. We noted Apples argument that the ad was about site availability rather than technical detail, but considered that the claims "You'll never know which part of the internet you'll need" and "all the parts of the internet are on the iPhone" implied users would be able to access all websites and see them in their entirety. We considered that, because the ad had not explained the limitations, viewers were likely to expect to be able to see all the content on a website normally accessible through a PC rather than just having the ability to reach the website. We concluded that the ad gave a misleading impression of the internet capabilities of the iPhone.

The ad breached CAP (Broadcast) TV Advertising Standards Code rules 5.1 (Misleading advertising), 5.2.1 (Evidence) and 5.2.2 (Implications).


The Flash Blog » The iPad provides the ultimate browsing experience? has a great image to demonstrate how many sites will look on the iPad:



Just thought it might be worth mentioning if you thought you might be able to use most video sites on the iPad.



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