Ofcom provides Product Placement logo
Product Placement - the paid-for placement of products, services and trademarks in TV programmes - will be allowed in UK television programmes for the first time from 28 February 2011.
TV channels will run on-screen information campaigns to let viewers know that some UK-made programmes will soon be able to include Product Placement, and to explain the meaning of the Product Placement logo.
The campaign will direct viewers to Ofcom's Product Placement webpage.
Product Placement will be allowed in films (including dramas and documentaries), TV series (including soaps), entertainment shows and sports programmes. But it will be prohibited in all children's and news programmes and in current affairs, consumer advice and religious programmes.
Product Placement rules ban the promotion of tobacco, medicines, alcohol, gambling, foods or drinks that are high in fat, salt or sugar, all other medicines, baby milk, weapons and escort agencies.
Product Placement must not impair broadcasters' editorial independence and must be editorially justified - programmes cannot be created only for purposes of featuring Product Placement, not can placed products and services be promoted,endorsed, prominently featured within programmes.
Heinz: I think the PPP brand is now defunct, they are part of the AXA brand.
The thing I find the most - suprising - is that this logo has to be displayed for three seconds.
So, whilst the channel logo will be on screen for 60 minutes in the hour, this warning to viewers will be shown for .. perhaps 9 seconds.
And it doesn't have to go in the EPG either.
Not really much of warning to a "casual viewer", which IMHO makes it a total con.
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