Freeview HD sales top 3 million
Brian Butterworth published on UK Free TV Reports today indicate that 1.75 million homes are using Freeview HD for their high definition television.
According to DTG - Freeview HD sales top 3 million:
Figures until the end of September 2011 reveal 3.1 million HD televisions and boxes have been sold since the service launched in March 2010. The majority (90%) of Freeview HD devices sold are televisions.
Ilse Howling, Managing Director of Freeview, said: "Breaking through the three million sales barrier is huge achievement for Freeview HD.
"Television remains an incredibly important part of people's lives and Freeview has continued to provide the most-loved programmes in the format people want since Freeview launched in 2002. Our focus now is to ensure we continue to develop and give viewers what they want over the next 10 years, post-switchover and beyond."
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Friday, 28 October 2011
woodface
2:03 AM
2:03 AM
One in seven households in eighteen months is - at face value - stupendous for any product launch. Of course some of those TVs will only be used as monitors to display Sky, Virgin, games etc.
A better test may be sales of Freeview HD PVRs, which have not done as well. Perhaps due to clever 'free box' marketing by Sky etc, and the huge price premium compared to SD.
(I wonder how many owners of 2011 Sonys don't know their set is itself an HD PVR?)
Very glad we got a TV with Freeview HD though. Especially with the prospect of many more HD channels to come.
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woodface: Another issue is that there are still large parts the UK where you will not be able to receive Freeview HD until next year, which makes marketing the service somewhat troublesome.
As you can still buy a great many "HD Ready" sets which have Freeview but not Freeview HD, I suspect a great many of the sets sold will be for Freeview HD use, as you can get cheaper sets for use with Sky, Virgin etc.
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T
trevorjharris4:08 PM
As has been said this is not really a reliable indication of the popularity Freeview HD. Most of my childrens friends (in thirties) have Sky or Virgin but most of my friends only have freeview. So it does seem to me that pay tv seems to attract younger people.
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trevorjharris: Ofcom do research into the market on an annual basis, the most recent one is http://stakeholders.ofcom….pdf .
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Sunday, 30 October 2011
Josh
9:35 PM
9:35 PM
Hopefully, this means they can start to think about phasing out the sales of DVB-T only devices and phase in a rule mandating that only DVB-T2 devices may be sold in the UK. Then, once satisfied that enough of the UK has DVB-T2 devices, start phasing out DVB-T in favour of DVB-T2.
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Monday, 31 October 2011
Josh: Yes, this is will happen over the years, but I would not expect it to do so until after switchover is complete as many people will still require cheap, quick access to DVB-T devices during their switchover.
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Josh
4:25 PM
4:25 PM
Braintist: At least if only DVB-T2 devices were allowed to be sold, there wouldn't be the thing of people buying DVB-T IDTVs that are "Full HD ready" thinking that they will get Freeview HD with it.
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Josh: Yes, that is true, but there are plenty of people out there who still need to add an SD Freeview box to a SD analogue television set, or require a HD set to use with Sky or Virgin.
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woodface
8:58 PM
8:58 PM
There is no chance that sets would be forced to feature DVB-T2, let alone make DVB-T redundant.
Years after freeview was an established success, half the LCD/Plasma sets in Currys etc still only had analogue tuners! Despite government being desperate to encourage the Digital Switchover, no-one had the guts to enforce it.
Ironically in the 'free market' USA, massive fines were legislated for anyone retailing analogue only sets.
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woodface: There was the "Digital Tick" which indicated equipment that was suitable. Welcome .
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