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BBC Three week: the creative challenge to TV

The creative challenges of the coming decade and funding for new creative works and how this impacts on the licence fee, advertising, and subscription services.

published on UK Free TV

The state of creative video work in 2015

The last decade has seen the internet disrupt the once cosy world of video-based media.  The traditional forms have mutated and been joined by newcomers. The old forms such as the popular TV form of the 30-minute and hour-long series or serial have been joined by a plethora of one-hander YouTube content, much of it short.

The transitions to high-definition digital TV in the US and Europe means that both writing and production values in drama have improved every year.  

The movie studios now focus their efforts on blockbusters, longer format and intensively polished films, but often built around existing ideas. 

It can be argued that some of the "public service" aspects of all media has faded, most notably investigative journalism.

How will this be paid for by 2025?

The business of much of TV, even to this day, is to place spot-adverts at a ratio of about 3 to 1.  This is coming under pressure from the over 50% of homes that use TV hard-drive recorders.    Adverts are easily skipped and this erodes broadcaster income.   

Old broadcasters have created formats that are based around "live", communal entertainment formats (Big Brother, X Factor) in a bid to win viewers too impatient to record and watch later.   However already many do.

Subscription TV channels – of which Sky is the UK leader – use live sports events to drive subscriptions to specialist channels.  This has worked well.     Subscription value doesn't depend on the amount of viewing, just that it enough for the viewer to not cancel.     But from a creative point of view much of what is paid for outside sport is imported from abroad.

The Netflix model is now an alternative.   Even though the company's worldwide budget is 2/3 of the UK channels of the BBC, the service is growing strongly and could perhaps spark a revolution in funding for new formats, shows and "talent".

TV Licence

The TV Licence has been a stable form of income for decades, and the relationship between viewer, BBC and the creative community is well known. Almost all of the money is spent in the UK, and this has funded the start of many careers, as it should.

But if this is degraded too much, either by legal changes or by viewers ditching their receivers for free on-demand watching, this would leave the vagaries of YouTube and Hollywood to drive British culture.

And some say "bring it on": who will you be watching in 2025?

All questions
BBC Three Linear channel re-opens1
Removing all barriers to communication between diverse cultures2
How do I get a test card with Freeview3
What can I do when my Sky Digibox says 'No Signal' or 'Technical fau4
Can I receive UK TV in Ghana?5
In this section
BBC salami-slicing returns to overnight services?1
#GreatBBC campaign launched2
Goodbye BBC Red Button!3
Want to know how much the BBC spend in England, Scotland, Wales and NI per home?4
S4C and Welsh Exceptionalism?5
BBC future: make sure you make the deadline6


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