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New Freeview logo for a connected future.

Freeview Play will supply catch-up TV, on-demand and even live TV channels .

New Freeview logo  Photograph: DTV Services Ltd
New Freeview logo Photograph: DTV Services Ltd
published on UK Free TV

The new Freeview-backed online service (once known as "Freeview Connect") was officially announced today as Freeview Play.

Freeview’s aim is that its new connected TV service will become the new normal way to watch television.

New brand 

Freeview's Guy North says "Our new brand identity is bold and contemporary and will stand out in what is a very crowded TV market. Today marks the start of an exciting future for the Freeview brand.”

"Freeview has been built on a vision to make television available to all free from subscription. In the same way that we took the UK from analogue to digital, Freeview Play is the next step in that vision and it will put the viewer in control, without complexity, commitment or unnecessary cost – we want to keep television fair and open for everyone. That means giving consumers the freedom to choose the TV they want, the way they want it.”

Freeview Chairman Keith Underwood adds: "Freeview’s new identity and positioning signifies an important moment in Freeview’s history. The Freeview shareholders - Arqiva, BBC, Channel 4, ITV and Sky - are fully committed to supporting Freeview’s journey to bring connected television to millions of homes in the UK.”

All 4

Channel 4’s new digital brand All 4 will replace the 4oD brand on all platforms from the end of Q1 2015

Help with
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In this section
Freeview Play manufacturers announced1
Must industry rethink what training and development looks like?2
Connected Home refrigerator used by hackers in cyber attack3
YouView - how it works (video)4
YouView - Freeview: the Next Generation - launches5
A brief history of Internet Protocol Television6

Sunday, 15 February 2015
john Martin

9:45 AM

Sorry I forgot we have to be perfect on here when I said that awful word Ofcom I meant the government. Oh and Dave before you correct me again I know Ofcom is not a word.

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john Martin's 103 posts GB flag

6:27 PM

AlanG: Ofcom is not many things, including effective.

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MikeB's 2,579 posts GB flag
Monday, 16 February 2015
john Martin

9:23 AM

Which OF is effective?

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john Martin's 103 posts GB flag
Wednesday, 18 February 2015

9:24 PM

So the plan is for television reception to be prioritised for those with genuine high-speed internet, sufficient for contemporaneous multi-channel 4K viewing and recording. Even if ever implemented for the chosen few, it will no longer be "free"-view. Fibre-optic internet subscription is not cheap. Satellite reception will be the mode of choice for those with a line of sight to 28E. For the peasantry with neither satellite nor fibre-optic internet there will still be the local library. Ahhh, I forgot : in line with social progress, they are a-closing.

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michael's 869 posts GB flag
Thursday, 19 February 2015
J Theabald
12:48 PM

according to your preface Sky is part of the Freeview shareholder board, could this not be a conflict of interest on Skys part? JFT

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J Theabald's 6 posts GB flag
Friday, 20 February 2015
john Martin

9:30 AM

It must really annoy Mr Murdoch that we still get free tv in UK minus the TV Lic. So please lets keep it this way. Never mind all the nerds who must have more crap to pay for to use on their mobiles. Most people would prefer it as it is given the choice. But when do we ever get it the way we want? Usualy told this is the way you are getting it TOUGH

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john Martin's 103 posts GB flag
Tuesday, 24 February 2015
James Livingston
7:38 AM

J Theabald: Before Freeview was set up, BSkyB was only competing with Analogue TV. BSkyB is only there as they wanted a TV rival. Source: Wikipedia page about Freeview.

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James Livingston's 11 posts GB flag

10:07 PM


Prior to that Sky was broadcasting amalogue services via the Astra satelites at 19.2 E, British Satellite Broadcasting were transmitting digital signals from their satellite and using the 'squarial', whilst BBC, ITV, Channel 4/S4C and Channel 5 were using terrestrial analogue brodcasts.

With my considerable experience in the TV industry, I wouldn't believe everything written on Wikipedia, it is well known that there are many misleading statements there and elsewhere.

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MikeP's 3,056 posts GB flag
Wednesday, 25 February 2015
john Martin

11:45 AM

But I find a lot of so called experts with considerable experience are usually bias in their opinions that is what I have found in my experience. But isn't that what life is all about getting experience and doing with it what is best for you??

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john Martin's 103 posts GB flag
11:59 AM

john Martin: Agreed. "God" save us from "experts"!

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AlanG's 19 posts GB flag
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