Who is still watching TV?
People are still watching channels with ads
Here’s some data from the people who sell the idea of TV adverts, Thinkbox . This graphic shows – to June this year – how many TV adverts people watch per day. The sizes of the circles show the number of people in the UK in each of the categories.
If you’re not familiar with the scheme, ABC1 means “middle class” and C2D2 means “everyone else”.
The data can also be broken down to the number of adverts per hour watched by each of these groupings of people.
People are still watching (BBC) channels without ads
The following graph shows the viewing of the BBC television channels over the last 25 years. The red line is the average over a 52-week period. I’ve marked in the Directors General over the time on the graph. It is clear that the BBC has the share of all viewing has grown this century after falling back in the 1990s.
Some people are not watching TV any more
Overall, only 14% of TV watching is recorded. But that rises to 22% for younger women and 20% for kids. Adding in the current figures to the longer term trend sees a small overall decline (206 minutes a day), a huge decline for young adults (down to 125 minutes) and kids just 85 minutes.
Which catagoery do you and your family find yourself if? Let me know below in the comments.
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Actually we watch more BBC on iPlayer now. We can't use ITV player because they don't allow you to fast-forward through the adverts.
What we try to do is go through a TV guide at the beginning of the week, pick out the programmes on all channels we're likely to want to watch and set to record them. We generally only turn the TV on, if we're in, after 8pm, then watch 2 hours up to the news. We only get through the news if it's really interesting but personally I like to see the local weather. Then it's Kindle time upstairs!
I'd say 50% of what we record gets deleted unwatched. We do also indulge some box-sets on Amazon, Foyle's War etc. I use our Amazon subscription more for the music.
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Ben: Nothing is free, hence the reason why you can fast forward through the ads on ITV or C4 catchup. Ads pay for the programme, whether it be a live, recorded or streaming programme,
It is, of course, one of the reasons why the BBC is so popular - no ads. And its not something you need in the middle of Blue Planet II.
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