Who is still watching TV?

You would think, perhaps, from the press that everyone is bingeing Box Sets on Netflix, viewing Amazon Prime Video, or streaming cat and dogs on Youtube? But people are still watching TV

People are still watching channels with ads

Here’s some data from the people who sell the idea of TV adverts, Thinkbox [1].  This graphic shows – to June this year – how many TV adverts people watch per day.    The sizes of the circles show the number of people in the UK in each of the categories.

If you’re not familiar with the scheme, ABC1 means “middle class” and C2D2 means “everyone else”.  

 

The data can also be broken down to the number of adverts per hour watched by each of these groupings of people. 

 

 

People are still watching (BBC) channels without ads

The following graph shows the viewing of the BBC television channels over the last 25 years.   The red line is the average over a 52-week period.   I’ve marked in the Directors General over the time on the graph.     It is clear that the BBC has the share of all viewing has grown this century after falling back in the 1990s. 

 

 

Some people are not watching TV any more

Overall, only 14% of TV watching is recorded.   But that rises to 22% for younger women and 20% for kids.    Adding in the current figures to the longer term trend sees a small overall decline (206 minutes a day), a huge decline for young adults (down to 125 minutes) and kids just 85 minutes.

 

Which catagoery do you and your family find yourself if?   Let me know below in the comments. 

 

[1]  https://www.thinkbox.tv/Getting-on-TV/Useful-resources/Audience-profiles