All posts by Paul Barton
Below are all of Paul Barton's postings, with the most recent are at the bottom of the page.
Apparently on eight occasions viewership has been so low it couldn't be measured. By 2014 standards it looks cheap... even an investment in a potplant for their over-minimalist studio setting could help. Far too much of the scheduling is aimed at an audience that is more likely to frequent a skateboard park than watch television of an evening. Their presenters are not short of enthusiasm, guffawing at their own bloopers like maniacs. Some intensive market research may lead them to change direction but at the moment LondonLive's vision still seems to be dictated by the arrogant views of a boss who took his marching orders within a week of the launch.
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Wednesday 5 March 2014 10:22AM
So far the programme line up looks decidedly tepid. Unless LondonLive can find one flagship programme that is a 'must-see' for their audience I don't see how they will sustain interest. The first couple of weeks will be a honeymoon period where people are interested in it for the sake of novelty. Beyond that, a diet of cheapo dramas and recycled sitcoms will not satisfy a discerning audience... there's already plenty of 'wallpaper TV' out there. The concept is flawed anyway because there is no such thing as a Londonwide audience. Somebody in Chiswick does not give a hoot what is happening in Hackney. A Lambeth resident has little in common with a Chelsea resident. LondonLive will be on life support in no time.