Read this: UKTV plots younger Gold channel - Brand Republic Login - Brand Republic
Summary: The broadcaster, a joint venture between the BBC and Virgin Media, plans to launch the as-yet-unnamed channel in October. It will not join successful lads' channel Dave on the Freeview platform. UKTV Gold1 currently attracts about five million viewers a week, in addition to 6.5 million for the core channel. - brandrepublic.com
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