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Read this: UKTV prepares Watch re-brand

Summary: UKTV is set to re-brand pay-TV channel Watch to appeal to a more female-skewing audience.The multichannel broadcaster is understood to be ramping up the number of original factual entertainment formats which appeal more to women. At the same time it is to reduce its reliance on acquired US dramas.It is believed that UKTV is in talks with external partners over the move, which could include a name change for the channel that launched in October 2008. - www.broadcastnow.co.uk

Read full article: www.broadcastnow.co.uk link icon  UKTV prepares Watch re-brand…



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