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Read this: BSkyB gaining subscribers at fastest rate for five years |Media |guardian.co.uk

Summary: The satellite broadcaster BSkyB has added a better-than-expected 124,000 subscribers in the past three months, boosted by price cuts and promotion for for its high-definition TV service, with new customers joining at the fastest rate for five years. Since then it has signed up 534,000 HD customers more than half of those in the past quarter and now has more than 1.3 million. This has boosted revenues by more than 100m on an annual basis, but subsidising the boxes and recruiting 1,000 extra call centre staff has cost 130m so far this year. - guardian.co.uk

Read full article: www.guardian.co.uk link icon  BSkyB gaining subscribers at fastest rat…



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