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Read this: James Martin fronts new BBC iPlayer campaign

Summary: A new marketing campaign for BBC iPlayer highlights certain special features which some viewers may currently overlook, encouraging audiences to get even more out of the hugely successful video-on-demand service. It follows a campaign fronted by Valerie Singleton which ran earlier this year aimed at informing older viewers of the benefits of BBC iPlayer. -

Read full article: link icon  James Martin fronts new BBC iPlayer camp…

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