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Read this: James Martin fronts new BBC iPlayer campaign

Summary: A new marketing campaign for BBC iPlayer highlights certain special features which some viewers may currently overlook, encouraging audiences to get even more out of the hugely successful video-on-demand service. It follows a campaign fronted by Valerie Singleton which ran earlier this year aimed at informing older viewers of the benefits of BBC iPlayer. - bbc.co.uk

www.bbc.co.uk link iconwww.bbc.co.uk

James Martin fronts new BBC iPlayer camp…



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