Read this: Time is running out for the 30-second TV commercial
Summary: A study last year by Arris showed that 84 of respondents wanted to fast forward through the ads they watch, while 60 of them download or record shows so they can skip commercials. What sort of brand message is appropriate today What can a brand do to get its message across to consumers in this new media environment without giving up the massive reach that TV commercials can bring - www.theguardian.comwww.theguardian.comTime is running out for the 30-second TV…
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I regret to say that my wife and I never watch live TV apart from the BBC. we either watch catch up TV, or fast forward recorded programing. however if the ads. were more friendly towards the consumer like the good old days and not full of loan ads, insurance ads, broadband ads. we might revert back to watching them. therefore better ads honest ads and more control is needed.. JT
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