Read this: Role of broadcasting in the internet age | informitv
Summary: Public service broadcasting in the United Kingdom continues to deliver but needs to evolve as the trend towards online viewing grows. In its latest review the regulator Ofcom questions whether the benefits intended to support public service broadcasting will remain effective in the internet age. It notes the rapid changes over recent years may mark a fundamental shift in audience attitudes and consumption. It is the third review that Ofcom has conducted of public service television broadcasting. The last was published in 2009 and was concerned with issues such as the transition from analogue to digital broadcasting. Since then there have been significant changes in the broadcasting landscape, not least with the emergence of new ways of watching television. Sharon White, the chief executive of Ofcom, said: “More people are watching online or on demand, and this presents challenges as well as opportunities for public service broadcasters. They must continue to find new ways of connecting with audiences, and the PSB system needs to evolve to ensure it remains effective in the digital age.” - informitv.com
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