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Read this: TV Networks Confront Ad Blockers Erasing Commercials Online

Summary: CBS.com began blocking the blockers in 2013, preventing visitors using the software from streaming episodes of shows. CBS Interactive sites fall in line with industry estimates for ad blocking more broadly, Mr. Morris said, with anywhere from 5 to 40 of users arriving with ad blocking software. - adage.com

Read full article: adage.com link icon  TV Networks Confront Ad Blockers Erasing…



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