Read this: Viewers would support ITV pay model | Broadband TV News
Summary: Such a move would call into question ITVs commitment to both Freesat and Freeview, not to mention the undermining of the Pay once, no subscription message delivered by the two free-to-air platforms. The figure rises to 40 in the unlikely scenario of ITV1 also becoming pay. The survey also found one third of households with terrestrial television would be likely to move to pay-TV in the future. - broadbandtvnews.comRead full article: Viewers would support ITV pay model | Br…
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