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Read this: Multichannel doesn't cut it any more

Summary: The terminology used to describe non-PSBs must be modernised, says Susanna DinnageIt is more than 26 years since pay-TV launched in the UK, joining the PSBs of the time: the BBC, ITV and Channel 4.Then, the industry struggled to collectively name these new arrivals. ‘Multichannel’ was a clumsy solution to describe a range of independent channels specialising in a variety of genres. They were bucketed together and kept at arm’s length from the PSBs.The world has moved on since then. These non-PSBs now contribute more than £725m to the UK TV production industry across entertainment, kids’ TV, factual, sport and news – a 50% increase in five years. But the commoditised ‘multichannel’ name has stuck. And it still has a dismissive whiff about it.Surely it is time to update our terminology. ‘Multichannel’, ‘terrestrial’, ‘digital’ – these words no longer define channel groupings.Many PSBs are now multichannel networks. When people refer to the terrestrials, they largely mean the PSBs. Every channel is digital now.Let’s move on. To my mind, there are only two ways to categorise the ‘new’ world of broadcasting: ‘PSB’ and ‘non-PSB’, or ‘free-to-air’ and ‘subscription’. - www.broadcastnow.co.uk

Read full article: www.broadcastnow.co.uk link icon  Multichannel doesn't cut it any more…



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