Read this: BARB reveals online viewing data
Summary: Average programme streams is an industry-agreed metric for the total viewing time of a programme on a television player by all devices in the reported period, divided by the full length of the programme. Sky Go, which currently only measures Apple iOS views, scored only 14,000 streams in a week for its most popular on-demand programme, Ex on the Beach, from MTV. It is early days for BARB measurement of online viewing, but these do not sound like numbers that will particularly excite advertisers. - informitv.cominformitv.comBARB reveals online viewing data…
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