Read this: Channel 4's Rebrand Dismantles Its Iconic "4" Logo | Co.Design | business + design
Summary: When it was launched in 1982, the iconic animated Channel 4 logo, designed by branding agency Lambie–Nairn, was revolutionary. It was one of the first computer animated logos on British television and the first example of a network using its on-air identity to establish itself as a brand. Having survived various reinterpretations over a decade, the logo is considered an icon of British culture. - www.fastcodesign.comwww.fastcodesign.comChannel 4's Rebrand Dismantles Its Iconi…
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