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Read this: Why we watch TV whitepaper

Summary: Why do we watch television How does is satisfy our social, societal and lifestyle choices And how can broadcasters and programme creators connect with tomorrow's audiences Produced in association with leading media consultant Dr William Cooper of informitv, this whitepaper explores what 'television' means in today's world, and how its role will continue to evolve with viewers' needs. - link

Why we watch TV whitepaper…

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