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Read this: A new Ariel for a new era

Summary: The latest change sees Ariel becoming a true internal channel for the first time in its long history, available only to BBC employees via Gateway. The world has changed unrecognisably since the first edition of Ariel in June 1936 but the brand remains, with its fundamental remit, to convey messages, news, perspective and context on what matters most to us, the people of the BBC. That's the same as it ever was. - link

A new Ariel for a new era…

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