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Read this: UKTV matches Channel 5 and Sky in ad size for first time after record 2015

Summary: Hits including Storage Hunters and Dave Gorman Modern Life is Goodish helped propel UKTV to a record share of the TV advertising market last year to match rivals Channel 5 and Sky for the first time. The figures put UKTV marginally ahead of Channel 5's portfolio of channels, with a Soci of 9.26, and Sky's own branded channels, including news and sport, which stood at 9.25. UKTV is already bigger than Channel 4's flagship station in terms of Soci, but smaller than its whole family of channels which include E4, Film4 and More4. - www.theguardian.com

Read full article: www.theguardian.com link icon  UKTV matches Channel 5 and Sky in ad siz…



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