Read this: Chances to make money that ITV missed |Media |guardian.co.uk
Summary: ITV remained too reliant on advertising as a result and was vulnerable to the downturn. It made far too little of its 175m acquisition of Friends Reunited, which was sold yesterday for 25m. Programme and format sales ITV's production department geared too much of its output to supplying the ITV network, while ambitious targets for international sales had to be abandoned. - guardian.co.ukRead full article: Chances to make money that ITV missed |M…
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