Read this: What's the secret to retaining fickle internet TV audiences?
Summary: I work at Kaltura, where we design online video services, so through the companies we work with we're acutely aware of churn - customers discontinuing a service - and the problem it poses for OTT services in particular. OTT services should also embrace social networks to market to new viewers and go beyond Facebook or YouTube. - www.theguardian.comwww.theguardian.comWhat's the secret to retaining fickle in…
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