Read this: Grades successor at ITV needs to reunite it with profits - Telegraph
Summary: Many in advertising believe technology for the 3.3bn television industry needs to move as quickly as the internet, or sales will decline in the long run. It has, however, realised that its key strength lies in delivering moving content, signalling that ITV has learned the mistake of buying FriendsReunited. Adam Smith, head of futures at GroupM, has noted that online advertising for video-on-demand VOD generates more than the television equivalent. - telegraph.co.uk
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