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Read this: Bringing down the paywall

Summary: The arrival of UKTV's lifestyle channel, Home, on Freeview last week is timely evidence of an ongoing shift taking place in the broadcasting industry, which has seen more and more broadcasters begin to recognise the growth opportunities in FTA and benefits of moving out from behind the paywall. FTA TV, for example, no longer means settling for a handful of channels in fact, Freeview now has over 60 channels on its service, 12 of which are broadcast in HD. Another of Freeview's selling points for a broadcaster is that FTA TV is a much less crowded place to be, in comparison to the competitive pay-TV landscape where broadcasters must battle the giants, navigate complicated content rights and throw a lot of budget at diversifying their offering and making it stand out in light of challenging SVoD services. - www.tvbeurope.com

Read full article: www.tvbeurope.com link icon  Bringing down the paywall…



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