
Read this: The trouble with getting the BBC to be less popular

Summary: The notion of more primetime arts, science and history programming, more analytical journalism, and more risk-taking new commissions is metaphorical music to ears that scorn Radio 2's literal kind. If the distinctiveness they claim is vital were actually to be enjoyed by more people than the corporation's current output, then ITV, Sky and Channel 5 would be complaining about that and then the culture secretary would have to commission a report calling for more blandness, less risk-taking and more audience-despising primetime bilge. - www.theguardian.com
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