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Read this: UTV unveils new look as part of ITV family

Summary: The fresh look was designed by ITV Creative and the UTV Creative team and will be on air in the coming months. Rufus Radcliffe, Group Director of Marketing and Research at ITV, said the makeover firmly positions UTV as part of the ITV family. - link

UTV unveils new look as part of ITV fami…

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Friday, 1 April 2016

10:09 PM

UTV hastened its own demise by embarking on a disasterous entry into the Republic as UTV Ireland.It racked up losses of in excess of 1M a month throughout 2015.Programme content consisted of reruns of itv programmes from years back.UTV was removed from Virgin Media channel line up and this new channel was added with promises of ""unmissable entertainment".Advertisers steered well clear of it.A radio station in Britain had to be sold to stem the flow of money from the company.The two soaps Emmerdale and The Steet were only content that attracted advertisers.Subscriptions to Virgin Media cable were cancelled as a protest.UTV Ni aearned 10 M in advertising from Republic but a foolish ill advised business venture killed off this source of revenue.

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