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Read this: Life-Stage Analysis of Millennials Highlights Major Threat to Traditional TV

Summary: L.E.K. Consulting launches first in-depth analysis of U.K. millennials' media habits by life stage, from living with their parents to starting their own families Preferences broadly consistent across life stages and spreading to older generations Media participants need to adapt more rapidly to the new reality. Forty-five percent of millennials pre-family and 56 of millennials with children currently have a pay TV subscription, and 45 of them either have or expect to have an OTT subscription in the next year, with two-thirds of those planning to cancel or reduce their pay TV spend. - link

Life-Stage Analysis of Millennials Highl…

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