Read this: BBC needs to be braver online
Summary: s the BBC becoming ‘old media’, just as it tries to embrace the globalised future, asks Tony Garnett In the 1990s, John Birt forced the BBC’s arts mandarins to embrace the digital revolution. But the early adopter energy seems to have morphed into a sluggish reluctance. BBC3 goes online, but mainly to save money. Websites merely support broadcast programmes. An early CBBC online drama initiative seems isolated: if other work is in progress, the gestation is interminable. I spent my life in drama, struggling to embrace and use each new technology. It was an exhilarating ride, sometimes uncomfortable but always embracing. It was a perennial fight for the right to innovate. www.broadcastnow.co.ukwww.broadcastnow.co.ukBBC needs to be braver online…
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