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Summary: Question 1 Do you agree with our assessment of the number of viewers that will need to retune Question 2 Do you any comments on how viewers will find the retuning process and whether there are particular groups of viewers which will require greater consideration/assistance with the process What help might they need 100,000-160,000 viewers may need to replace their aerials 3.11 Most aerials sold today are 'wideband' aerials. Table 2 Estimated cost of viewer communications scheme Component On-screen pop-ups to tell viewers they need to re-tune Estimated cost 0.5m-1m 0-0.5m website A website explaining what viewers will need to do as a result of development the clearance process costs An advice line for viewers that experience problems 1m-2m Targeted communications to charities that help vulnerable groups of viewers 0.5m-1m Administrative costs 0.5m-1m Total cost 2.5m-5.5m 3.23 14 The scope of the viewer communications campaign for DSO was much greater than what we have allowed for above. - link…

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