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Read this: Internet Video Views Is A 100 Percent Bullshit Metric

Summary: The new conventional wisdom is that video will be digital media's savior, but it is only a matter of time before this is proven false too. Rather than advertising based upon how many women are expected to watch a video, advertisers will be able to advertise based upon how many women aged 18-29 who live in the Dallas area, are single, and say Shawshank Redemption is their favorite movie, are expected to watch a video. - gawker.com

Read full article: gawker.com link icon  Internet Video Views Is A 100 Percent Bu…



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