Read this: Sony Follows Loewe With Cunning TV Scrappage Scheme - ITProPortal.com

Summary: Sony is introducing a new scrappage scheme which will hand out up to a maximum of 150 to those who purchase a new television set from the consumer electronics giant. American rock singer, Alice Cooper, will be the face of the new campaign which emulates the popular government car scrappage scheme which gies up to 2000 for sending an old banger to the trash. The message that the advertising campaign will convey will be that users need to update their TV sets before the digital switchover is completed. - itproportal.com