Menu buttonMENU    UK Free TV logo News



Click to see updates
To join, leave or change updates by email, enter your email address here:

Read this: What is a GRP, or gross ratings point?

Summary: Does the GRP measure whether ads workedThat's the thing GRP is a branding metric. So why does the GRP matterThe GRP is still the dominant metric in how TV advertising is bought. -

Read full article: link icon  What is a GRP, or gross ratings point?…

Lots more recommendations to read at Trends -
Summaries are done by Clipped-Your articles and documents summarized.


Your comment please
Please post a question, answer or commentUK Free TV is here to help people. If you are rude or disrespectful all of your posts will be deleted and you will be banned.

Privacy policy: UK Free Privacy policy.