Read this: Satisfying the audiences of tomorrow
Summary: In 2011, 28 per cent of our respondents said that they watched content on YouTube at least daily, out of which three per cent claimed that they watch more than three hours a day. In contrast, US consumers spend 45 per cent more time choosing what to watch on VoD services than linear TV. Paradoxically, 63 per cent of consumers claim that they are very satisfied with content discovery when it comes to their VoD service, while only 51 per cent say the same for linear TV. This, of course, could be indicative of two things - the richness of the content available or the effectiveness of the content discovery experience. - www.tvbeurope.comwww.tvbeurope.comSatisfying the audiences of tomorrow…
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