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Read this: Dramatic decline in younger viewing

Summary: The five designated public service channels, that is BBC One and Two, the channel 3 licence, Channel 4, and Channel 5, accounted for 51 of viewing in 2016, and their associated 'portfolio' channels added a further 19. Viewing by children and young adults has fallen dramatically by about a third over that period, with an 8.8 decline for children in the course of 2016. The BBC receives about a quarter of that viewing, while non public service channels account for nearly 45. About a third of viewing in this age group is to children's programmes, of which about a third is to the dedicated CBBC and CBeebies channels from the BBC. Of around 512 hours a year of television watched on average by children, these two channels make up about 10 of their viewing. - link

Dramatic decline in younger viewing…

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