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Read this: Microsoft man says TV has three years to adapt

Summary: Ashley Highfield, giving the Futureview address at the Edinburgh International Television Festival, compared television executives to frogs in hot water not realising that they are about to die. He said the industry has no more than two to three years to adapt and embrace what he called internet thinking. Three years previously, as director of future media and technology at the BBC, Ashley Highfield spoke about the future of the television industry and the potential of the long tail. - link

Microsoft man says TV has three years to…

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