Read this: Podcasts help boost live radio audiences, Rajar-commissioned report reveals | Media | guardian.co.uk
Summary: This means that internet listening was up by 2.5 million people on the previous survey, which was conducted in October and November 2007. In the 2007 survey, listen again use was 8.1 million in any given week, 1.3 million fewer than the latest survey's figure. In the latest research, Ipsos Mori found that podcast listening occured throughout the day, with an evening peak when 44 of podcast users click on the play button. - guardian.co.ukRead full article: Podcasts help boost live radio audiences…
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