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Read this: BetaNews | TiVo cleverly converts commercial skipping into a commercial feature

Summary: Approximately everyone who has ever used one of TiVo Inc.'s digital video recorders has skipped over commercials. However, the devices also report, anonymously, every click of a remote back to the main offices, and track that aggregated information for clients of the company's StopWatch service, which it has offered since 2006. For example, the first and last commercials in a group are most likely to be watched, at least partially, as people leap for the remote. - link

BetaNews | TiVo cleverly converts commer…

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