Read this: Podcast measurement: more standardised than you'd think
Summary: It's worthwhile comparing podcast measurement with broadcast radio's research. PS I've written a full article on how podcast measurement works on Podnews and a comparison of radio and podcasting research. - medium.com
medium.comPodcast measurement: more standardised t…Transcriptions done by Google Cloud Platform.
Lots more recommendations to read at Trends - ukfree.tv.
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