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Read this: Product placement to be allowed on British television - TV Radio, Media - The Independent

Summary: ITV welcomed the news that product placement is to be allowed on British television programmes for the first time. Ministers hope lifting the ban will throw a lifeline to struggling independent broadcasters such as ITV by opening new multi-million pound revenue streams. The move - which is likely to prove highly controversial and could be announced as early as this week - represents a major U-turn. -

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