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Read this: ITV sinks after analyst warning on deterioration in TV viewing

Summary: Broadcasters have generated between 50 and 90 per cent of their revenues from TV advertising according to BAML and held on to a stable ad share of roughly 30 per cent since 2012. The company posted a 6 per cent increase in external revenues year-on-year in the first nine months of the year driven by a 20 per cent rise at ITV studios, the broadcaster's content business. - link

ITV sinks after analyst warning on deter…

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