Read this: Product placement not enough to transform ITVs fortunes, say analysts |Media |guardian.co.uk
Summary: Ben Bradshaw expected to signal moves to reverse product placement ban. Photograph David Levene Product placement could provide a useful fillip for ITV but will be no panacea for its financial woes, experts warned today. Advertisers may not be willing to pay much for having their products showcased on TV programmes, while British viewers could be resistant to the tactic, they said. - guardian.co.ukRead full article: Product placement not enough to transfor…
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