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#27 - Seiken’s legacy, Periscope up...…

Welcome to the media podcast I'm Olly Murs on today's show Jason Secombe exits the Telegraph Victoria derbyshire's new shows starting this week.

I catch up with the launch editor Louisa Compton on moving from live Radio 2 Live telecast election coverage update talk of YouTube's new monthly subscription service and our pundit steak on this year's BAFTA TV award nominees.

This is the media podcast sponsored by audiobook today at the hospital club is the managing director of content company something else.

It's Steve Ackerman hello Oliver hello and pats.

You can tell me you might not even know what do your Kermode and Mayo film podcast very good podcast obviously as radiation as well on the podcast and the media podcast having common.

I'm guessing they were in the top.

There was a top 10 list wasn't there noticed as well.

I know that come out of my women it ok.

It's not just us naval gazing you did something else as well as yes, we will both mentioned in the 14 podcast you must listen to on BuzzFeed UK listen, while taking very seriously, so they genuinely would have been very pleased good glad to hear it.

What else is going on at something else Towers new game coming out next week with Punch-Drunk and Absolut Vodka is my big plug of the week, so I can't do any more than that is it is it splits of seem to try and real life sort of Theatre as punch drunk with specialise in with Rebecca TV show The journalist Alex Hudson hello Alex how are you doing up so BBC Question Time and other things doing too many things I was on and its upstream money and she's just trying to write good stories which makes a refreshing change that she just doing things a minister at the moment that the reason at young people join political parties is not because they care about politics is not be.

Great aspiration The Hobbit the Green Party It's cos it's quite funny really we went round to Newcastle and Manchester and Liverpool and it's just because someone coming out of UKIP card is the best punchline to any joke he would like to make it any point very influential in the past and some say dwindling the Daily Telegraph the editor-in-chief Jason seeking has left the paper.

He was tasked with turning the news organisation into a lean mean digitally distributed machine and after 18 months.

He has declared mission accomplished and walked off into the sunset as well as everything's fine.

Everything is still charged £2.29 a month for the app and I don't understand why you at the morning email and the evening email wonderful wonderful things so I go to that every morning and you read everything you need to know in political news, but you don't click through.

And that's a difficulty for the Telegraph they're actually they lack that content that drives audiences towards it and so they brought him Malcolm Coles who used to work in America I've worked with who is wonderful and getting things done some sure he'll be all have a wonderful idea still do something that we have never thought of you and that will really change the Telegraph on the weather Telegraph works.

I think about the Telegraph as it's Steve it's to do with morale at the paper as well for the cypher actually work in the building because I mean I write for the Telegraph and spaces, but if you actually work there in the building you know you can hear all kinds of rumours this sort of Regular column in private eye talking about ways which refund incomprehensible the town hall meetings and all that kind of thing is that the issue is really I think it's a great example of this of the widest troubles the newspaper industry have another see the Telegraph of tried to take a slightly bold approach in terms of bringing someone who wasn't really didn't even editorial background had a digital background what he's come up against is a culture that finds finds that very difficult because he's dealing with some.

Traditional journalists who may not have wanted to adopt digital ways or didn't really understand them now.

There's a different about about whether he went about that in the right way on and what was his technique for doing that but I think if you speak to Telegraph insiders, there's there's quite a lot of the hardened opinion about what this is a newspaper.

You know this this this just isn't what what we do and obviously the difficulty for newspapers.

Is it is what you have to do going forwards.

I think the sort of two things about his own personal style his his management style, how another culture he tried to great but then there's then he's been very cold you within the Telegraph and the issues that newspapers as a whole face in the telly off is just the latest example of that yeah, it's funny.

How that distinction between News website and papers is now so glad I was watching weirdly at 9 in the morning on the Easter Sunday I think it was they did a paper review on the BBC news channel because obviously whatever their normal content wasn't on because it was Easter Sunday and because it was Easter Sunday by the bloke from BuzzFeed in the bloke from half power wood turn up with a lot of money in talk about what was in the paper, but there was a moment where the presenter said and now.

From your paper the Huffington Post and that's so interesting that they use the word paper when that is a purely digital products Alex if you were advising the Telegraph how to be more distal you just confirm the mirror we've been digital stuff there.

What would you say? They need to do to keep their readers happy and b digital the idea that there's still this physical paper and the I didn't they still this digital offering is so confusing the same way the dad in the BBC series still have news reporters.

That would do only TV or only radio or only online as pretty much died down somewhat.

Can the Telegraph do to bring those people who are just I'm a print jealous.

I only do print and the idea of writing internet is just something you file some words and someone else puts the pictures in you have to fix that and that means you with a bring a new people or you change people's opinions by actually 7 million people read this article only x 100000 read in the newspaper once you lead by example and show them that actually more people read your content online if it's done properly.

And it's not just a thousand word essay about nothing in particular.

No more read if you put subheads in if you got pictures and if you actually make it relevant to your audience you can start actually changing people's opinions or a launderette start again and bringing fantastic new 21 year olds the BuzzFeed model of actually young people can come they know what they're doing.

It doesn't have an issue that are in the online space.

It doesn't really stand for anything.

I doesn't it's not strong enough in what it stands for that it adds a right leaning paper but in the online space clearly you're competing against the lot more interesting than you are in the tradition newsagents and therefore you got a bit louder in terms of what you stand for an and I think it's interesting that I'll see the past few years did the Guardian has really tried to establish itself as a sort of Liberal left leaning presents and a son of raise the volume on that in terms of the online space and and it feels like the Telegraph needs to do the same but in the office in terms of being a right leaning boy.

Well, just finally on this.

There's a survey by biab.

That's the interactive advertising Bureau on Thursday which said that UK adults who prepared to pay just £92 a month for access to news online banking talk about paywalls or not having cables are adopting what the Guardian of doing the managing but I mean you're not going to fund journalism that the Telegraph wants to do just threw 92p a month ISA when the when the paper products does finally disappear is there a revenue there for that kind of journalism.

Do you think Alex there is a revenue but not in the way that we all feel comfortable with a not the way that we understand.

It's so BuzzFeed model of sponsored features or the YouTube model which is slowly becoming pay what you want.

Oh and all of you all of the rich customers or the rich viewers which really care about something the Guardians driving Miss already is up with quite like £5 a month if you can spare it because she really like us but as far as ad funded models.

I think it's tricky because when was the last time you actually click through an advert on a newspaper web.

Sorry, I can't remember the last time.

I did only by accident.

Did you buy anything when you're there? Are you a Fiat Punto now? I'm not sure if it's better or worse but the current model of let's have sponsored post that people actually want to read it slowly the way New York Times experimenting with it BuzzFeed of winning at it and I think the Guardian are messing around with it and somewhere not sure exactly what that is you can't compete with free and so there has to be a different model and I think maybe the leaders of the Challenge for some of the newspaper Brands is when you look at Someone Like The Economist who obviously has transitioned really successful admittedly they got a niche that allows them to sort of charge, but what they've also done.

Really well as reinvent the brand in terms of making sure it is delivered in as many forms of media as possible as a means of reaching their target audience and I think some of the newspapers have still been very slow to follow that sort of model and interestingly the Telegraph originally was a leader in that space it.

It was one of the first experiment with video it created that to the Hub layout in its new headquarters that was there was supposed to increase the flow of conversation much much better between the journalist and it feels like we're at one point there a little bit ahead of the curve.

I really fallen radically behind it now that The Economist one.

I was reading an interview with the digital exec over there and he's saying we would like to create an all all-encompassing version of the new CO2 inline links, they just Wright full and Frank stories and by the time you read all of The Economist whichever but without the 32nd bit other 3 hour, but you will have a full understanding of the news and that me that they can charge for the subscription model and he puts forward a very very convincing argument for that.

We just wondered whether it's just easier to be that little bit more agile when you are The Economist of The Spectator of the New Statesman capitol Heritage site or Sunday but they have much time yet staff don't like compared to the Telegraph tram turnaround this big beast into a digital The Economist does actually big buildings in London packed packed with people I mean absolutely.

And this is people who course you crazy digital products with creating audio video and was the written word as well, so I think it's about understanding your consuming having the insight to think where where are where are they in Hackney best racing ok? Let's talk about the election briefly because campaign did kick off last week.

Was it really only last week and we've had the ITV leaders Debate and we've had journalist at BBC Scotland attacked over their coverage and we had commissions from Channel 4 for a topical comedy and a drama or before may 7th.

I'll just throw all that in there and Steve asked you what caught your eye out of all that she had to pick One Direction Story from the last fortnite.

What would it be? I mean I suppose just on a personal level this you just based on my consumption the leaders debate it feels like it hasn't quite caught fire.

I think it was ok though wasn't it was watchable, it wasn't me.

What will they think you said on the show it wasn't that happened in the last.

Very very difficult and slightly stilted but I did think it was watching Alex your election story the fortnite the electro the fortnite is the Green Party political broadcast was actually tried to figure out how to use social media.

Right ok? How do you make this shareable? How do we produce something? That's a little bit funny in political terms is still not a roaring laughter, but the boy band of the four major parties was actually quite funny and having a young black girl present it was both delivery but also a very very good point of hello.

I'm a black young British woman these for middle-aged blokes are none of those things his wife about green and his everything that you just have generic politics at this side and the Green Party of the side.

It was well shared and welcome tune ok.


I saw said he's trying to help make sense of the General Election build-up is Victoria derbyshires new TV show which started this week are your thoughts on this chat and just a second it is simulcast on BB

YouTube and the News channel is The Format seems strangely familiar to five live listen as he won't be surprised to find out.

It's made by her producer of 5 years Louisa Compton the Newsbeat editor has been tasked with launching the daily life programme I caught up with her at new broadcasting house on Thursday and I started by asking her in traditional Alan Partridge style, what's the big idea difference not know what is domestic TV never done before trying to make a program the first c-heads digital first content and by that women content that people are gonna want to choose to watch online instead of traditional TV packages films that people don't want to watch on Facebook or on YouTube later on today same kind of under the banner of faces being original journalism and the kind of stories that you won't see anywhere else we certainly won't see you can have more traditional on BBC on other parts of BBC News exclusive interviews with people that the consent of stories or human interest stories about and really put in the audience at the heart of everything we do.

Weedy conifer felling in a conversation through the regions as well as ABC breaking news keep her to bring her home through those early days.

It will probably need the weekend to take stock of it, but I think we done a really good job.

We've launched a program that looks and feels quite different to any other news program and that was definitely it really important to us on a Thursday and we'll amazing film about two kids who who identify as transgender 6 year old and 8 year old to Wimborne is boys bit of the currently live is girls and that story became the front page of a kind of national newspaper the next day and featured in most of the papers and got pick out right across the dial on the BBC and elsewhere if you like Lorraine for example where people might be watching the whole thing this is something that can a more serious than that it's got rolling using is quite long no one realistically can be sitting watching from the beginning to end that have you think about that when you're when you're?

Yeah, I think it's quite different from the rain, but I was very different amount of time is it in a day to spend watching One programme but the order 36 we seen so far and then come into my view is to show that actually some people are sticking with us throughout the entire program, but it is yeah, it's an awful.

Lot of their time.

You know when you think about the kind of similar program formats are at there on my shoulder length of the time but we are also can making sure we've got breaking news and live events leave that which TV programme about I wouldn't describe it quite as a magazine program to me it feels much more like a can of traditional news and current affairs programme but we just spending longer on the stories.

We know from again or just research that that's what we want do when they change when you change something like the news channel.

They want breaking news and they want to know the latest or is it in those points without breaking you say want someone to do with slightly more in-depth on stories in a bit more analysis and context and that's what we're hoping to achieve which borough is Victoria and you didn't 5 live.

What is the comparison between producing for radio and producing this now on the telly and there isn't any when you actually doing that you really realise it TV it's quite of all like and there's an awful.

Lot of work goes into it.

I would say things it could take 5 minutes and radiation take half a day on TV and I'm hoping that on the TV we're able to keep the same same kind of authenticity and content and kind of level of education and different discussions and conversation didn't hear anywhere else and we are trying to translate that into the TV just one final question but the way it's actually met famously news channels are controlled by robots isn't if you get these brilliant outtakes if they're presenters walking into walls where there aren't there cameras and so on where is it seems on your so you've got three camera operators as I can tell I presume that costs more.

I mean that's more like a daytime TV Show on BBC One right Eevee yeah.

We have we have their steadicams and we have them humans office of the cameras and that was really important in the kind of feel like.

Animatronic cried so there is you see from the studio which had to create a space that doesn't feel like a studio or is it doesn't feel as it feels is least like a Studios you can in an actual studio and it's completely informal and Victoria walk from one into the studio to the other and right across as you can only do that with with real human camera operators that was BBC's Louisa Compton talking to the media podcast have you seen the show What did you make of it? I have seen it.

I was slightly disappointed actually Victoria derbyshires a fantastic radio broadcaster and actually is a is a very competent TV presenter and I felt she was let down a bit by the direction that she clearly was receiving because clearly once you on screen.

It's not just your voice you're lying on it is the warmth of Personality you can generate and so they were just some small animals like she she just needed to smile a little bit more and just make just make me feel little bit warmer.

Thought was interesting that the audience that you don't have no tits in the studio not little edition audience form episode of sitting and round coffee tables very mixed so that was so that was good sword live.

Jools Holland at watching a new potential by definition is the possibility of achieving more in the fast-paced world of digital advertising Oracle data cloud has built it's like a seat on finding the signal through the noise on unlocking potential we bring together data and technology to help you better understand your audience where to best engage them and how to measure a tool to realise true potential Oracle data cloud web better outcomes begin visit Oracle data cloud., to learn more series of once in a lifetime exhibition smoking the 500th anniversary of Leonardo Da Vinci's dead right now 144 of Leonardo's drawings from the Royal Collection are on display in 12 cities across the country running until the 6th of May each exhibition tells Leonardo Da Vinci's story through drawings reflecting all of his interests from painting to Sculpture and from architecture to Anatomy find what's happening now?

You and join the celebration that RCT doors UK / Leonardo 500?

Dragons whatever Victoria was presenting something to Campbell they were looking at the monitors that were clearly should have just to the side of her rather than looking at her which is very distracting you because you got no internet.

She looking for present who's who's talking to you.

It was interesting that they're definitely trying to do something is very social media integrated there were lots of prompts for casino Twitter and Facebook and sort that occurred to me was exactly what you said which is in effect.

It's the five live show on telly and so isn't that the missing element of it.

It could easily have been a simulcast with five live as well and therefore bit of branding for five live alternatots to really son of join up it all all those elements of the BBC I'm sure it will run out some of these things and I'd love to see her succeed because it was fabulous to see a radio name go to TV and really get some traction and if anyone can she probably can I mean it is a completely new kind of format Alex I should because it bit of a break and his early days.

I think the fact that is a TV program.

That's mid-morning if that's not this morning that still nearly two.

As long as I clicked on it and I didn't watch it live I watched it on iPlayer one hour and 44 minutes.

That's a big ask for anyone to keep you out you saying about this her smiling a little bit smiling for 2 hours it would you just because of dead on your feet a thinker but the actual new bits of it will really interesting actual asking for interaction than using that which so often broadcaster.

Just go out when you can email us or tweeters are things and then and then they have two emails towards the end of yeah, there's no it's about that is that you believe Victoria genuinely wants you to tweet in and that is a step above quite a big step for traditional broadcasting particularly daytime broadcasting on TV broadcasting you can definitely visa to join the conversation and then translate those skills across and it is something that I think is often been lacking in terms of the more serious end of BBC programmes TV traditional TV programme makers often don't understand social media.

Where is the Producers behind this program does well? He's something you won't see on the Victoria Derbyshire programme and ad break will be back just after this.

I'm Claire Wyatt a voice artist with the voice-over store bringing you today sponsors.

Here we go this episode of the media podcast is brought to you by squarespace squarespace is all-in-one hosting and design service allows you to create one off sites for your new series campaign or online store and with squarespace 7 you have access to Getty Images professional photography plan started $8 a month and includes a free domain name if you sign up for a year for a free trial with no credit card required head to now remember you can get 10% off a monthly or annual plan by using the code mediapad at the Checkout ok.

That's the advert if you like what you've heard you can get in touch with me at Claire WI all the voice-over a monthly subscription package, there is no indication of how much is that she can it cost but signing up will remove all of those pre-roll ads from your videos YouTube say that the creators will get higher revenues compared to advertising, that's alright much, but those he don't want to be involved will have to set their videos to private Steve why do you think YouTube are doing this? What was Uma leave because they say this is a better revenue model in the long-term.

I can't see what else would I drive this and this is a data reason behind it, but it see the data Revenue and it has to be revenue but actually Googled thing Alex was always we don't charge for contact and now through YouTube one of their sister companies day.

Is that consistent it makes sense but I think in the same way as you have a lot of a gambling machines in getting betting shops your aiming at the people.

Most dedicated to YouTube to your biggest fans of the people who will be signing up.

It will be spending less money and I already addicted to watching videos and they don't mind that subscription charge and of course they they assume that there are enough people to make it a more sustainable business model and the amount of money than making from advertising if you think what is it to $2 per 4000 views for the video make it so can't be that much more to 50/50 split I believe but YouTube content creators.

That's not a lot of money as advertising revenue still looking to diversify and it does make sense if people are willing to pay we don't know that yet.

Is it cool to basically acknowledge that people find advertising irritating? That's what they doing.

This is what Spotify do but you know YouTube of never openly acknowledged before if you want to avoid this really irritating thing is a way to be interesting to see when they bring this in whether they then remove the skip ad element of the fact that after a few seconds you can skip the ad then clearly that isn't it? Isn't it takes much more to drive people to a revenue model.

It's difficult to know because presumably they don't want to any night advertisers and yet in I know very few people who enjoy whether it's on YouTube or On Demand on say 4oD any of those things singing had before the content they want to reach 9-ct happy watching add Holy if it's not terrible and I don't designers and the way that media revenue work.

So that is well made.

Well produced.

Well done.

I'm ok with that minute long advert if it's just hello this is YouTube hahaha clever advert has already been taught about skip skip as quickly as possible or ignore it.

What's the entire thing make them pay for work for it if you're doing it, do it properly.

I think advertisers are quite there yet, but that first 5 Seconds of each child has become an art form hasn't it? Trying to get you involved in that first 5 seconds like never before before you press skip know another slightly frightening technical innovation this week with the launch of periscope the app that live streams video content from your phone and I'm pleased to say that this episode of the media podcast is not being streamed on periscope because it was.

When was going to do that? I will be serious you don't want to see us, but that you were you were you really thinking about it you have you been playing with it Alex what do you think of it the first thing? I thought is it kills Snapchats revenue model that's because it might be talked about her Snapchat though.

It's gone the media podcast and everything that I've said about Snapchat about it being the next innovation in breaking news in live news events of this is the best way to get reporting out periscope kills there any live music been happening, so sky have been brilliant at it so far sky Billy industry leader in just Kay burley's.

Been out and about any sky Correspondents being one of the Producers been sat with the with the family caravans that trying to work out how to film that the interview it changes everything again any breaking news event cos you don't have the same library because these things are temporary so it did it becomes a slander libel.

No one is quite sure where that test case will come which means you can report anything as it happens and it's brilliant work from Twitter genuine the White

Seismic changing in the media landscape you go onto it and it's just random.

It's a bit like Chatroulette but slightly more minutes ago, and it was someone walking around a hotel in Disney World and the way people commenting saying god.

I miss Disney World I want another vacation there and it was an Italian bloke who was sitting in his office in Venice looking it's Post-it notes.

I mean the way the randomness is appealing but it's really work Steve you've got to know what you're going to see when you click haven't you been seeing if you if you look if you on the website we got you know you go to get the app.

They describe users as broadcasters that in itself is of a disruptive thought on the one side you got news and that sort of stuff you can easily see this being used on a personal level.

I'm going to stream the family wedding or I'm going to have you know what I'm going to do that sort of person occasion and get some of my people I know to sort of TuneIn for it.

They described it as wanting to have that sort of the beam me up Scotty moment that you could always be anywhere and that very much comes across something.

Weather app is updated this morning.

So you're now you're not getting your followers straight to the top of your feet so it's less random already.

They understand that you need to move and you need to move quickly and so what eventually you'll get is this in the same way that your Twitter stream.

Where is maybe 2 years ago? It was just you followed 2000 people it was just nonsense nonsense nonsense no phone has column after column of different types of user.

They want to follow.

It will get to that.

I think you just wonder when we're going to come with Lee Rigby moment you know you're going to have this footage that would never be broadcast by broadcast the capital of beavers going to end up on the internet immediately and it also takes out the Middleman evening even the stuff we do want to see it takes out the Middleman you don't need to wait to get the film crew down and and and and if I'm a traditional music that's quite rainbow funnily enough thinking back to our conversation around the Telegraph if I'm one of them.

That's all about it this could be a fantastic opportunity with the Oxford Mail great thing as a farm.

But 90 minutes long, but they said they down 2 minute half an hour.

I've got something on a website that there are you interested in all it needs now is that Hudson River moment and then periscope becomes is full stay be reckoned with easy to negatively going to become a slightly adult services like Tumblr you know is this going to be a thing that actually a lot of their revenue comes from people saying hey, what's my mood show goes that meerkat is for the more adult Pursuits and periscope is for the more mainstream, but that's that's the argument is being spoken about at the moment.

We've learnt any of these new things that emerges you can't quite predict in advance where the audience is going to be and exactly how they going to use it but you can usually predict the poor will be there somewhere Radio 1 digital Multiplex has been won by sound digital The Consortium fronted by Barry and UTV which me the whole bunch of new station's coming to dab sets in the UK and fortnightly nature of our show me.

This is been much discussed elsewhere by now, but since you are in a very much involved in the radio industry as much as everything else.

Do you think about listen to digital losing their speed and sound digital winning will it so positive that there's new station's come to the dog in a particular new new speech stations which I think is the one thing as a really important element for the future of radio.

I would be very very worried if I am a company.

You only makes music radio and his approach is to only play non-stop back-to-back-music-video.

I think your days are all your business model is severely under threat but that's not in some of the stations are on offer in terms of this Multiplex are some interesting proposition so talk business the returner talk radio right Debate and dab and exactly how pertinent it still is or isn't and you'll know from many years of me saying this are even though I've got a dab.

Set of Homer calls.

Have I got a few you know very difficult I think to see a long-term future and is losing one of its USPS which was the sound quality cos now these stations are going to be in Malmo are you actually can literally get much better so.

Quality by streaming it through your phone or listen on the internet DAB thing is now baffling side throughout my DAB hi-fi a few weeks ago because the Internet exists and because I can stream any radio station that is on DAB in As good.

If not better quality through my Bluetooth thing that hooks up straight to my hi-fi and the idea that people are still battling out over DAB when people either have the iPhones into the car radio or they have a traditional FM radio DAB is the mini disc of this entire situation.

Whereby I'll be nice to have a wee habit but ultimately it's just a means to an end until we get something better my kitchen is a microcosm of that because at Christmas the DAB radio went and Anna Sonos came in which means we can stream traditional stations through the through beautiful high quality speaker ok, and we just going to talk briefly about the nominations for the BAFTA TV awards, they were announced on Wednesday the BBC the broadcaster with the most mods.

How do you have any favourite nominations that anyone you think was really deserve denomination didn't get one I think Sarah Lancashire for happy Valley up again Sheridan Smith as Cilla that is an impossible choice.

I don't know I didn't see the return of Harry Hills I want to see them fight it out and then I would pick out the film marvellous which really was at was was for me one of the television highlights of last year and if you haven't seen it is really worth seeing and it's litre about the real life British Forrest Gump brilliantly acted by Toby Lee Jones Toby Jones who is just a phenomenal actor anyway, but really is brilliant in this part.

So that if that doesn't win a BAFTA I don't know what should you going to shred your membership if you remember I wouldn't do that.

No one.

Would do that.

OK finally just time for the media quiz as I like everyone's fortnite this week.

It is entitled backlash.

I'll give you a new story you.

Tell me how long it took for an article describing a backlash to appear online the winner gets a second series of Poldark the loser gets to own Loaded Magazine? Trevor Noah announced as the new host of The Daily Show but how long did it take for the backlash to be reported?

12 hours do we have any events on 12 hours and 6 mins that one that would be a long time in the internet work? It was 8 hours 30 minutes which I think is still a long time at the nature of the backlash was people rifling through his old tweet saying look he did a joke.

That was a bit anti women and look he did a joke that might be construed as being anti-semitic 4 years ago on his Twitter feeds bit unfair isn't it was a little racist overtones that would that have happened to her a white comedian, because I think they're looking to time so he's a racist or just the always not really worthy people just looking for the fact that he's not Jon Stewart anyone who came and wouldn't be Jon Stewart and so you're automatic going you're not Jon Stewart and John Stuart came out really strong him his defence didn't even give him a chance at right question on the to the reports that Katie Hopkins is to get her own LBC show but how long does it take to be a backlash?

I hope about an hour 2 seconds at 5 seconds.

It was 2 minutes 120 seconds write story number 3 tidal has relaunched with a star-studded cast of music artists led by Jay-Z but how long did it take for there to be a backlash Steve if you don't win this point you're really have Oscar's Alex's 12 which means is already one really but I'm trying to create the sense of excitement.

I don't know five minutes because I know it's shorter 10 minutes about the figure.

I've got is 56 minutes which yeah, it does actually lose even though Alexa saying it was it 56 minutes till people were basically saying I should feel sorry for Taylor Swift should I give her more money? I'm really interesting the concept of artists taking control and let's not forget you know 100 years ago or whenever it was Charlie Chaplin and various other factors teamed up and form United Artists as a film studio, so it is exactly the same thing.

It's just this just with music.

I wonder if the difficulty the going to have his the price point because I think you've got a

You're pretty dedicated fan of music or sound quality which I think is one of their big selling points to want to pay more than we would pay on Spotify and he's the owner and even if you pay double the sound quality is just the same as when you burn your old CDs and put them into 80 and 15 years ago the issue with it is either unknown artist who genuinely need the money Launcher and no one pays any attention or Jay Z goes on stage who is worth x billion dollars emoji level criticizes him for launching it and musicians should be paid musicians.

Just don't understand yet.

That's from live revenue a merchandise.

It's not from CD sales anymore doing the same space which is it only takes Samsung or Apple to launch a service which is instantly available on your hundreds of millions of handsets and everything else gets blown out the water rides well despite that volume effort at the end of a banditry and then on the last Alex has won the quiz congratulations.

Let's see how long it takes for the backlash online we at the media podcast on Twitter if you want to oppose that result but that is it for today.

Thank you.

Alex thank you.

Steve Alex Hudson Steve Ackerman remember you can hear new episodes as soon as they're ready by subscribing at vmedia today's show is dedicated to Andrew Barker and retired mathematician interested in history and regulation of the media anti Craig Williams who studied Media is obsessed by Media yet doesn't work in media at if you're a voice-over artist by the way and want to tell your trade by recording our advert you can tweet us at the media podcast they will send you a script.

I've been Ollie man the producer Matt Hill until next time bye bye.

From mobile car washes in gin distillers to marketing experts in good company is a new podcast from BT about small and medium businesses who dared to do more with digital in this episode.

We found out how businesses can respond to customers in out always on world and use technology to put their service on a par with the big players is SME chat with a slice of tech hosted by Me cake Russell listen to Day by searching in good company from BT in your podcast app.

Transcriptions done by Google Cloud Platform.

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