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Read this: UK broadcasters face advertising tipping point, new study finds

Summary: Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be cost-effective for advertisers. This in turn will make it more costly to hit the same audience numbers, meaning advertisers are facing effective ad price rises of 90, 50 and 20 for the three demographics respectively over the period. - www.theguardian.com

www.theguardian.com link iconwww.theguardian.com

UK broadcasters face advertising tipping…



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