Read this: Apple TV+: less a rival to Netflix, more a smug religious cult
Summary: The boring, sprawling 100-minute broadcast ended with Apple CEO Tim Cook tearing up as he delivered a namaste to Oprah Winfrey, the last of a string of A-list contributors, also including Steven Spielberg and Jennifer Aniston, who, live on the stage of the Steve Jobs Theatre in Cupertino, previewed shows they are making for the new Apple TV app. Equally revealingly, ahead of announcing the starry original shows, the launch lauded the use of the Apple TV app for navigating and curating content from theoretically rival streamers, including Amazon Prime, HBO, Showtime, and, strikingly for UK viewers, BritBox, the planned new BBC/ITV product. - www.theguardian.comwww.theguardian.comApple TV+: less a rival to Netflix, more…
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