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Read this: ITV boss defends “different and distinctive” BritBox UK plans – TBI Vision

Summary: Unveiled a month ago by McCall, BritBox UK is intended to be the British equivalent of the eponymous two-year-old US SVOD, offering both archive content and originals. The business confirmed previously that BritBox US SVP of creative and editorial Reemah Sakaan will oversee the British service. - link

ITV boss defends “different and distin…

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